Analysis of a Business Problem Essay -- Business Management

Nature of the Problem: The purpose of this paper is to briefly analyze why burrs and rough spots suddenly started to appear on quarter panel parts at an automotive company. Three out of four production lines at an automotive plant facility experienced defects of manufactured panel parts. Also, an analysis of how the panel problem is related to organizational sub-culture, organizational politics and job stress. Although there are several implications of various issues related to organizational culture, organizational politics and job stress is important because it determines how human capital within an organization will demonstrate the capacity to cope with working for the organization, thus determining the success of the organization. â€Å"To illustrate, studies have shown that job stress results from the interaction of the worker and the conditions of the workplace, i.e., the culture (Vigoda, 2002).† â€Å"Likewise, there are studies conducted that found organizational politics to have an advers e effect on psychological issues such as job stress (Ferris, Russ, & Fandt,1989).† Therefore, an organizations most valued asset is its employees. Analysis and Evaluation: In an effort to address the burred and rough spots found by Quality Control on several defective panels, upper management uncovered several poor managerial decisions and employee relations issues. In order to stay competitive within the automotive industry, the company must make some major decisions. A decision to support one of their line supervisors’ decisions of disciplining an employee could cause a potential strike. Although, a decision of not supporting their line supervisor could potentially avoid a strike and paint a positive image in the company. In essence, m... ...d to evaluate this issue. My analysis did not include the new alloy of the material change in the Zenith sheets for this information was not discovered until careful analyzing of the issue by the management team in part two. The management team discovered that there had been a material change in the Zenith sheets which was the root cause of their problem. As stated by the author, this was a very puzzling situation. Works Cited Ferris, G.R., Russ, G.S., and Fandt, P.M. (1989), Politics in organizations. Hillsdale, NJ: Erlbaum. Robbins, S., and Judge, T. (2008), Organizational behavior. Upper Saddle River, NJ: Prentice Hall. Vigoda, E. (2002), Stress-related aftermaths to workplace politics: the relationships among politics, job distress, and aggressive behavior in organizations. Journal of Organizational Behavior, 23: 571–591. doi: 10.1002/job.160.

An Analysis of Kfc’s Marketing Mix

| | | | | | AN ANALYSIS OF KFCs MARKETING MIX MEMORANDUM OF TRANSMITTAL DATE:September 6, 2011 SUBJECT:AN ANALYSIS OF MARKETING MIX OF KFC Here is the report you requested on the marketing mix of KFC with special emphasis on the youth. The study included both primary and secondary research. The primary study focused on the students of GIM. From our analysis we conclude that no particular competitive strategy is guaranteed to achieve success at all times. The â€Å"four P’s† of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in the marketing function.The mix of these marketing elements should be appropriate and the plans for each of the elements should also be appropriate. Promotion is more than advertising. The location, size and nature of markets which the business strategy defines will guide promotion mix decisions and should indicate the content of promotional material as w ell. Pricing is a complex issue because it is related to cost, volume, tradeoffs etc. and because it is frequently used as a competitive weapon. ii TABLE OF CONTENTS MEMORANDUM OF TRANSMITTAL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ i EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ iv AN ANALYSIS OF KFCs MARKETING MIX †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 THE KFC STORY – HOW IT ALL BEGAN†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 KFC INDIA AND MARKETING MIX OF KFC†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3RESEARCH METHOD†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. CONCLUSIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 APPENDIX†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 iii EXECUTIVE SUMMARYPurposes of the report The main purpose of the report is to (1) Analyze the marketing mix of KFC and (2) perform a thorough market analysis by mainly targeting the youth through a consumer survey. The analysis incorporates â⠂¬â€œcompany analysis, competitor analysis, marketing mix analysis, corporate strategies and our recommendations. The data was collected from students in GIM and around 100 responses were collected in all. Main Marketing Strategy of KFC The main finding of the research was that there is no particular success strategy which can guarantee success of an organization.Every organization has to formulate its own strategy to be successful. The marketing strategy of McDonald’s is consumer oriented which is the reason for its success in India. Recommendations To become a more desirable employer McDonalds should aim to provide better working conditions, allow the existence of unions, and increase the number of training schemes. Also, McDonalds’ workforce has a high share of teenagers, although there is no requirement for employees to be of this age. iv AN ANALYSIS OF KFC’s MARKETING MIX1To analyze and study the marketing mix of KFC that it has used to establish its positi on in the Indian market today. The main purpose of this report is to understand the various marketing strategies applied by KFC to establish itself as a successful brand in the fast food industry. The analysis has been substantiated by collating information collected through online surveys. The report attempts to understand the positioning, segmenting and targeting methodologies used by KFC in order to acquire considerable market share.The report is significant in understanding the focus of the marketing strategies and the importance of a consumer oriented approach in the Indian scenario which is the primary reason for KFC’s success in the Indian market. The recommendations suggested by this report can be considered for improving the work environment of the various outlets. The scope of this report is limited to consumption preferences of the students in GIM. The KFC Story – How it All Began KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States.KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, 2 pork based products such as ribs and other regional fare.The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991. Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U. S. as part of a new corporate re-branding prog ram; newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage.Additionally, Yum! continues to use the abbreviated name freely in its advertising. Born and raised in Henryville, Indiana, Sanders passed through several professions in his lifetime. Sanders first served his fried chicken in 1930 in the midst of the Great Depression at a gas station he owned in North Corbin, Kentucky. The dining area was named â€Å"Sanders Court & Cafe† and was so successful that in 1936 Kentucky Governor Ruby Laffoon granted Sanders the title of honorary Kentucky Colonel in recognition of his contribution to the state's cuisine.The following year Sanders expanded his restaurant to 142 seats, and added a motel he bought across the street. When Sanders prepared his chicken in his original restaurant in North Corbin, he prepared the chicken in an iron skillet, which took about 30 minutes to do, too long for a restaurant operation. In 1939, Sanders altered the cooking process for his fried chicken to use a pressure fryer, resulting in a greatly reduced cooking time comparable to that of deep frying. In 1940 Sanders devised what came to be known as his Original Recipe.The Sanders Court & Cafe generally served travelers, often those headed to Florida, so when the route planned in the 1950s for what would become Interstate 75 bypassed Corbin, he sold his properties and traveled the U. S. to sell his chicken to restaurant owners. The first to take him up on the offer was Pete Harman in South Salt Lake, Utah; together, they opened the first â€Å"Kentucky Fried Chicken† outlet in 1952. By the early 1960s, Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col.Sanders' chicken concept, as opposed to the KFC chain, was the Kenny Kings chain. The company owned many Northern Ohio diner-style restaurants, the last of which closed in 2004. 3 KFC India KFC is the world’s No. 1 Chicken QSR and has industry leading stature across many countries like UK, Australia, South Africa, China, USA, Malaysia and many more. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A;W and Long John Silver. Renowned worldwide for its finger licking good food, KFC offers its signature products in India too!KFC has introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Its signature dishes include the â€Å"crispy outside, juicy inside† Hot and Crispy Chicken, flavorful and juicy Original Recipe chicken, the spicy, juicy ; crunchy Zinger Burger, Toasted Twister, Chicken Bucket and a host of beverages and desserts. For the vegetarians in India, KFC also has great tasting vegetarian offerings that include the Veggie Burger, Veggie Snacker and Veg R ice meals.In India, KFC is growing rapidly and today has presence in 11 cities with close to 50 restaurants. 4 Marketing Mix of KFC – 4Ps of marketing Product Streetwise: Veg Snacker, Chicken Snacker, Snack Box, Rizo Rice, Rizo Gravy, Mini Krusher Snacks: Popcorn Chicken, Hit Wings, Boneless chicken strips Veggie Selection : Veg Snacker, Veg Zinger, Veg Strip with Salsa Toasted Wraps Burger: Veg Zinger, Chicken Zinger, Tower Zinger Box Meal Chicken Delight : Fiery Grilled, Hot and Crispy, Original Recipe Bucket Chicken Signature sides: Corn on the cob,  Coleslaw, FriesKrusher: Frappe, Iced Mochaccino, Iced Kappucino Desserts: Soft wirl, Choamor, Brownie Sundae Price KFC follows both optional  pricing  and mixed  bundling  pricing. A consumer can buy dishes from the basic menu and go for add-ons (Optional pricing) and there are combo offers which comprise a mix of items. The pricing of products ranges approximately from 25 Rs. to ~675 Rs. KFC has variety of options i n each category, For e. g. : In Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket(Hot ; Crispy Original Recipe and Chicken Strips). PlaceKFC initially opened its outlets in metros and Tier I cities, now it has gradually moved to Tier II cities where the buying power is one the rise due to rapid urbanization. KFC has its outlets in all major cities and has overtaken Pizza Hut in Quick service restaurants. By the year 2015, KFC is expected to have 500 outlets in India. Promotion KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets which promotes their products and kindles desires among consumer.India being the country with largest youth population has favored the growth of KFC and it has become the fastest growing fast food chain in India pushing aside McDonalds’ and Pizza Hut. 5 Competitors Analysis KFC has been a leading fast- food outlet in the country. But it has a lot of competition and these are eating away into its market share. It has its traditional rivals like McDonald’s, Dominos, Pizza Hut and the firm encounters local challenges like Burger King, Smoking Joes. Burger King competes on the fact they serve jumbo burgers at a very competitive price and also use an approach to serve burgers quickly.In the current scenario with such competition only convenient and fast service is not sufficient to differentiate the firm. And for this differentiation a need to enrich the overall experience is required. This is done by providing the customers a holistic experience at the outlets. The outlets are no more only mere eating joints but are a place for recreation and are an important destination for family dinners. To stay in the competition it is essential to continuously keep reviving your product and its lifecycle. This should be done keeping in mind the customer requirements and the changing trends .The new Krushers which have been introduced in four different flavors is a technique to increase their product reach and thus customer satisfaction. 6 Research Methodology Objective of the research The main purpose of the report is to (1) Analyze the marketing mix of KFC and (2) perform a thorough market analysis by mainly targeting the youth through a consumer survey. Scope of the study The scope of the study is limited solely to about 100 students of GIM selected as a sample for the purpose of research. This may hence not be a total reflection of the whole population of KFC’s consumers. Sources of data Primary sources: The primary data was collected through questionnaires. They were filled using the scheduled method of data collection by the researcher. * Secondary sources: The secondary sources like the internet were used for collecting information regarding the sample and were also used for analysis. Limitations of the research The limitations of the research were as fol lows: 1) Lack of proper experience on the part of the researcher in conducting such studies in the past. 2) The time period for carrying out the research was short as a result of which many facts have been left unexplored. ) The area for study which is quite a large area to judge out the consumer preferences 4) Only 100 respondents have been chosen which is a small number to represent the whole of the population. 5) While collection of the data many consumers were unwilling to fill the questionnaire. 7 Survey Questionnaire Q. Which city do you belong to? * Kolkata – 10% * New Delhi – 20% * Pune – 15% * Mumbai – 18% * Others – 37% 8 Q. Which is your beloved KFC product? * Zinger Burger – 32% * Chicken Strips – 11% * Chicken Wings – 15% * Krusher – 18% * KFC original Recipe chicken – 24 %Q. Concerns faced at KFC Outlet? 9 * Long Queues – 19% * Congestion – 10% * Delay in service – 11% * No probl em – 28% * Others – 32% 10 Q. Is the range offered at KFC adequate? * Yes – 21% * No – 42% * Satisfactory – 37% 11 Q. Suggestions for Improvement? * Delivery on time – 17% * Product variety – 11% * Capaciousness – 28% * Prices – 12% * Offers and discount – 14% * Others – 18% Q. What is the first thing that comes to your mind when you think about KFC? 12 * Burger – 29% * Service – 5% * Value for money – 11% * Special KFC Chicken – 44% * Others – 11%Conclusion 13 * The competitive strategy be varied according to the dynamic customer demands and there is no guaranteed formula to achieve success at all times. * Various internal and external factors affect the risk attitudes of the industry. Thus the â€Å"four P’s† of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in t he marketing function. * A great deal of research is required to arrive at the right mix of these marketing elements. Market research forms the basis of marketing decisions catering to consumer needs and appropriate marketing are designed to meet those needs. The distribution system brings the product or service to the place where in can best fill customer needs. * The distribution channels can make a lot of difference between success and failure of a new product. Integration of distributors, wholesalers and retailers is extremely important. * Promotion and advertising form the core of marketing. The location, size and nature of markets is defined by the business strategy and that also guides the promotion mix as well as content of promotional material. 4 Recommendations * Menu diversification to accommodate more healthy foods could be regarded as necessary in the future. * Better working conditions and training schemes to ensure higher employee productivity. * The environmental pol icies need to be communicated to the public at large. * The key to KFC’s success will be a continuation of their product consistency, better location choices and improved retail business model execution, particularly with regard to the training of employees. * Also, they should work on the capacity of their joints. 15 References Bibliography KFC – Yum! Brands – Defining Global Company that Feeds the World. n. d. ). Retrieved from KFC – Yum! Brands – Defining Global Company that Feeds the World: www. yum. com/brands/kfc. asp Welcome to KFC. com. (n. d. ). Retrieved from Welcome to KFC. com: www. kfc. com Wikipedia. (n. d. ). Retrieved from Wikipedia: en. wikipedia. org/wiki/KFC http://www. kaizencoaching. com. au/articles/basics_marketing_PLC. htm. (n. d. ). Kotler, P. , Jha, M. , Lane, K. , ; Koshi, A. (2009). Marketing Management. Pearson Education. 14 Appendix Exhibits 1. KFC Menu in India SAMPLE QUESTIONAIRE: The online survey questionnaire can be viewed at the below mentioned link

The United States And The War On Terror - 1130 Words

Over the course of United States History the country has engaged in several wars. Some of these wars were for independence, national preservation, and national defense. Other wars were for more dubious and obscure reasons such as stopping the spread of communism, â€Å"protecting America’s interests†, and the â€Å"war on terror†. Throughout the history of the United States foreign affairs another pattern has emerged. Our propensity toward military action has also had the unintended consequence of fostering an atmosphere of distrust, anger, and resentment that nurtures potential enemies. This begs the question; does the United States create its own future enemies? If this is the case, what can we do to stop this? From the ashes of World War†¦show more content†¦These proxy wars over time became highly unpopular when the American public became aware of the great human cost of these proxy wars as well as a general distrust of the American government ’s reasons for engaging in these wars. While the United States set to expand its influence globally and participated in conflict, wars, and military interventions an unintended consequence came to the fore, destabilization of the regions of conflict. After the 1989 collapse of the Soviet Union the United States turned its attention toward the Middle East. The United States had previous dealing in the region during the Iran Hostage Crisis in the late 1970s which ultimately hurt perception of the United States in the Middle East and bolstered Iran0, major military presence in the region would not truly happen until the First Gulf War. When Iraqi president Saddam Hussein invaded and annexed Kuwait in 1990 the United States along with a coalition of nations engaged in war with Iraq. Although the war resulted in defeat of the Iraqi army, public image of the United States in the region continued to deteriorate. Due to the United States support of the formation of Israel and o ur choice of allies the perception of the United States among the Arab population in the region has continued to take a negative tone. Another hidden aspect to our perpetual war engaging society, is our peculiar alliances. In the past the United States has taken part in a certain somewhat

Natural science, as the TOK definition, was the sciences...

Natural science, as the TOK definition, was the sciences that prove the basic rules and the laws of the nature. It’s based on the measurement and processions of the quantitative data in the real world. Humans invented some models of natural processes that research both human behaviour and social patterns as well. As two Interdependences subjects in AOK, the human science aim to interpret the experiences, activities, living, and artefacts which were associated with human beings. The data, for example, were the measurements of a particular item or process which based on the experiment mainly; and about theory, was the understanding which about the existing empirical knowledge, experience, facts, rules, and cognitive hypothesis proven with†¦show more content†¦As the results, the human science had some theoretical misunderstandings base on the unknowns. The wrong experimental results might be regarded as the true data because those results had low contingencies which cor responding with the human science understanding in that time. While the technology improved at today’s stage, the wrong results would be retested and reproved due to the research of the human science. Not only that, by answer the last knowledge claim, there’re another claim come out for this topic: By comparing with the suspicion and theory, what’s the situation would the nature science faced on if the theoretic result was wrong? —— if the human was evolved from Primates, then why did we still have monkeys in our zoo? We know that the nature science was studying the behaviour of nature creature and conditions. The structure of nature was one of them as well. The theory that human was evolved from Primates by Darwin, which had been considered as a non-evidence theory because more facts were found over the time: A new genetic study was stirring the waters, suggesting comb jellies, gelatinous marine animals that look similar to jellyfish, were actually the first animals to had evolved over 600 million years ago that possibly become the ancestors of human beings . (National Geographic, 2008) The real truth had been twisted during the 19th centuries until now the scientists â€Å"discovered† a part of the facts of natureShow MoreRelatedTok Pisin. Tok Pisin, One Of The Official National Languages1672 Words   |  7 PagesTok Pisin Tok Pisin, one of the official national languages of Papua New Guinea, and Hawaiian Creole English have similar historical developments. However the two languages are used differently in school and in the church. Both languages are viewed differently by non speakers. Lastly both pidgin languages are currently having struggles keeping the language alive. A pidgin language creates a way of communication among groups of people who lack a common knowledge(Smith 2002). Pidgin languages areRead MoreTok Essay1553 Words   |  7 Pagesrelationships in the future. Although reason is needed here, emotion is seen in a much bigger scale throughout the study of this branch due to the fact that human relationships wouldn’t exist without emotion. As part of the Ethics subject in my IB TOK class we had a guest speaker, Gisela Ortiz, come talk to us about the â€Å"Cantuta Massacre, and how it had affected her family7. Anthropologists who studied the Terrorist period in and even more so events similar â€Å"La Cantuta Massacre† led by the ColinaRead MoreTok Essay1436 Words   |  6 PagesNew TOK Essay Topic 3: There are no absolute distinctions between what is true and what is false. Discuss this claim. I’d always believed that the truth was a rather simple idea. To me, it was something that was true or correct or existing in this world. But after all the discussions in TOK, with family and with friends, and after deep rumination on the subject, I’ve realized that’s it’s a much more broad, complex and often mind-boggling concept. However, now I see that there are essentiallyRead MoreModel Tok Presentation1673 Words   |  7 PagesModel ToK Oral Presentation Understanding the Vancouver Riots: a TOK analysis of the violence following the Stanley Cup Hockey Finals on June 15th, 2011 Objectives of ToK Oral Presentation Ââ€"ï‚â€"†¯ Identify and explore a Knowledge Issue (KI) raised by a Real-life Situation (RLS) Ââ€"ï‚â€"†¯ Show insightful thinking about KI, supporting ideas about knowledge claims, justifying thinking, making connections with ToK concepts Ââ€"ï‚â€"†¯ Presentation should have two stages: Ââ€"ï‚â€"†¯ an introduction and brief explanationRead MoreTOK Knowledge Essay1217 Words   |  5 PagesThe claim â€Å"Knowledge is nothing more than the systematic organization of facts,† has many flaws in its implications. All of the knowledge that we gain as ToK knowers cannot be considered infallible fact. The term â€Å"fact† implies that the statement or claim can be reinforced with substantial evidence and can be proven, and we have learned that almost any information can be considered knowledge, no matter how subjective or specific the information is. Given that an individual is defined by having aRead MoreTok - Model1449 Words   |  6 PagesA model is a simplified representation of some aspect of the world. In what ways may models help or hinder the research for knowledge? A model by definition is â€Å"a schematic description of a system, theory, or phenomenon that accounts for its known or inferred properties and may be used for further study of its characteristics†(source) that implies that a model is supposed to be a helping hand while searching for knowledge in any subject. Sometimes however models can appear to be quite confusingRead MoreTok Essay1680 Words   |  7 Pagesâ€Å"The Possession Of Knowledge Carries An Ethical Responsibility.† Evaluate This Claim. –Seo Yeon Choi- Theory of Knowledge Essay Topic: â€Å"The Possession of Knowledge Carries an Ethical Responsibility† Evaluate The Claim. School: Auckland International College School Number: 001495 Candidate Name: Seo Yeon Choi Candidate Number: 001495-010 Session: May 2013 Teacher: Beate Wiebel Word Count: 1480 â€Å"The Possession Of Knowledge Carries An Ethical Responsibility.† Evaluate This Claim. –Seo YeonRead MoreThe Linguistic Results Of Language Contact1849 Words   |  8 Pagesa pidgin is the formation of Tok Pisin in Papua New Guinea. Tok Pisin was created through the language contact of the lexifer, English, which provided a high proportion of the language and the substrates, Tolai and others, which provides a high proportion of the grammar. It is said that a â€Å"pidgin becomes a creole as soon as it is learnt as the first language of a new generation.† (Stockwell, p.23) Expanding on the example of above, the pidgin or the contact variety Tok Pisin becomes the first languageRead MoreTok Emotion Essay861 Words   |  4 PagesVeruska M. B. November 18, 2011 TOK Mr. de Silva Grade 11 OSC TOK Essay: How do Perception and Emotion Contribute to our Knowledge of the World? Perception is broad concept, often defined through various contexts. Similarly, emotion has assorted definitions. These concepts differ in their timing in the world, for without the initial perception, emotion is a non-existent concept. And without such commodities our knowledge of the world would cease to exist. For our perception and emotionRead MoreTok Essay1764 Words   |  8 PagesTo what extent do personal attributes affect Ways of Knowing, and why, if at all, does answering this question matter in the first place? It is known that there are four means through which human beings acquire knowledge of their surroundings; the ways of reason, emotion, sense perception and language. However, are these entirely reliable? Different individuals possess different opinions of concepts and ideas, and this has not only been the reason of many conflicts and wars but has aided

Famous Thinkers Essay - 1450 Words

When looking at history and try to discover famous thinkers in our society, many men and women stand out. Famous thinkers are people who used critical thinking and perseverance to overcome adversity to succeed. The two that stand out in my mind are Bill Gates and Dr. Martin Luther King Jr. Lets discuss their contributions to society as a whole, the problems or issues that they resolved, and how they were able to come up with their solutions. Contributions to Society Self made multi-billionaire, entrepreneur and philanthropist Bill Gates was born in Seattle, Washington in 1955. We recognize the name Bill Gates; it is hard not to be famous when you are the richest self-made man in America. The contributions to society made by Mr. Gates†¦show more content†¦Despite his efforts to promote equality for all American’s, Dr. King lost his life to an assassin in Tennessee in 1968. (Martin Luther King Jr., 2011). Dr. King makes insightful and uncannily prescient pronouncements about the nature of capitalism and communism, a quarter of a century before the demise of the Soviet Union. Dr Martin, L. K.,Jr. (1992, Jan 20). Personal Environments Bill Gates first took an interest in computer programming when he was 13 years old, while attending school. The school used funds from sales and donations and was able to purchase the students an ASR-33 Teletype terminal and computer time on a General Electric computer terminal. Bill, instantly intrigued, was able to get excused from his regular classes to work with the computer. Bill, then, gained his interest in computer programming. He was able to develop a program where the students could play the computer in a game of tic-tac-toe. This was the beginning of Bill Gates career (Bill Gates, 2011). Bill Gates mother, Mary had devoted most of her time working with charities and civil affairs organizations, the most popular name being United Way. She would bring Bill with her on many volunteer missions. Bill Gates would grow up to follow her example, only he would have the money to donate and even create his own organizations and foundations (Bill Gates, 2011). Dr. King was born into the southern black ministry, in particular the southern Baptist. While attending college to get hisShow MoreRelatedFamous Thinker2262 Words   |  10 PagesFamous Thinkers Paper Jason Terry PHL/458 September 25, 2012 Cher Summers Famous Thinkers Paper Looking back throughout history many famous thinkers have made an impact on society; however, not as much as Dr. Martin Luther King; a people’s man or Mr. Bill Gates a business hero. After researching these two famous thinkers and their contributions to society I will identify the problems each wanted to solve, the solutions to the problems and the implementation of those solutions. The explorationRead MoreFamous Thinkers1102 Words   |  5 PagesFamous Thinkers: Steven Spielberg Grace Hopper Famous thinkers can come from all walks of life and can be from our generation and others. Reaching goals can be done in many ways. The similarity famous thinkers is that they are all share creative minds and are all creative thinkers. Creative ideas are the foundation of creative process (Goodman Fritchie, 2011). Famous thinkers base their ideas on searching for solutions to problem, need, or the way others think or view specific issues.Read MoreFamous Thinkers Essay1309 Words   |  6 PagesFamous Thinkers Paper: Bill Gates and Dr. Martin Luther King Jr. PHL/458 Mr. McDuffie October 2, 2012 While exploring history and trying to realize the famous thinkers of our society, countless men and women stand out. Famous thinkers are individuals who used determination and critical thinking to overcome hard times in order to do well. The two famous thinkers that thrust out in my mind are Dr. Martin Luther King Jr., and Bill GatesRead MoreEssay on Famous Thinkers1570 Words   |  7 PagesFamous Thinkers Sandra Faye PHL/458/ Creative Minds and Critical Thinking April 22, 2010 Famous Thinkers By this time, 2013, the world has been blessed with a good handful of creative thinkers who have greatly contributed to their communities, thus, to the world. Nelson Mandela and Dr. Martin Luther King Jr are to excellent examples of outside the box thinkers who stroveRead MorePhl/458 Famous Thinkers Essay1060 Words   |  5 PagesPHL/458 October 8, 2012 Famous Thinkers While thinking of computer software, you begin to think of Microsoft. In fact if you use a computer, chances are that you will have some type of program on there that is developed by Microsoft. Bill Gates is the chairman and co-founder of Microsoft Corporation, the worldwide leader in software, services and solutions that help people and businesses realize their full potential. When it comes to discounted variety stores there are not many stores thatRead MorePhl458 Famous Thinker Paper Wk 42316 Words   |  10 PagesFamous Thinkers PHL/458 Famous Thinkers Many famous thinkers have made an impact on society; however, none as much as Dr. King; a people’s man or Warren Buffet; a businessman. After an in-depth analysis of the thinkers and their contributions one will identify the problems each sought to solve, the solutions each found, and implementation of those solutions. Moreover, exploration of each thinker’s social, political, and personal environments will show how those factors contributed to theirRead MoreFamous Thinkers Essay Dr. King and Bertrand Russell1363 Words   |  6 PagesFamous Thinkers PHL/458 March 19, 2012 Creative ideas are the foundation of the creative process (Goodman amp; Fritchie, 2011). To change the way a person thinks about an issue, or to find a solution to the problem is what many of the ideas revolve around. The level of greatness that each thinker is famous for is acquired throughout their life. There are a few things that all famous thinkers have similarities in that allow them to hold the position a â€Å"famous thinker.† Dr. Martin Luther KingRead MoreFamous Thinkers: Immanuel Kant and Martin Luther King Jr.1282 Words   |  5 PagesFamous Thinkers: Immanuel Kant and Martin Luther King, Jr. Introduction Throughout history, across time and space, there have been many thinkers whose teachings and ideas have inspired significant changes in the world around them. From Socrates and Sir Isaac Newton to Charles Darwin and Albert Einstein, certain individuals throughout history have had both the brainpower and the motivation to essentially change the future, using their new ideas and beliefs to shape the worlds next generationsRead MoreThere are famous thinkers that have little in common with what makes them strive to achievement1100 Words   |  5 PagesThere are famous thinkers that have little in common with what makes them strive to achievement personal and professional goals. Some famous thinkers have creative ideas in which create a secure foundation for the creative process. Several of these ideas circle around finding a solution to a problem, or changing the way people think about upcoming issues. There are two particular famous thinkers: Sam Walton and Bill Gates., both of these men were able to use the creative process to alter the wayRead MorePhl 458 Week 4 Individual Assignment Famous Thinkers Paper1106 Words   |  5 PagesTwentieth Century Thinkers PHL/458 Twentieth Century Thinkers The Twentieth Century, the year 1901, proved to be a time of change, brilliance, dedication, and new-found technology (2011). From quill pens to ink pens, horse-drawn carriages to gas powered engines, slavery and segregation of Blacks and Whites to the Civil Rights movement, and from handwriting on tablets to storing important information in a computer;

How to Write a Thesis Statement (2018) Free Essays

How To Write A Stronger Thesis Statement – Essential Tips Writing a strong thesis is one of the most important things that you can do in regards to essay writing in college. If you’re going to become one of the top student OR anything else that you do in life, knowing how to structure a correct thesis statement is going to help you. So, how to you go about Writing a Thesis Statement Let’s explore this together: A thesis statement is an interesting thing to consider as it is part of the main idea of your essay If your goal is to be a better writer, than the following tips are just for you. We will write a custom essay sample on How to Write a Thesis Statement (2018) or any similar topic only for you Order Now This is a solid option that is going to give you a great option to move forward with, especially if your goal is to master the art of essay writing. Thesis Statement Defined The first thing that you need to consider is simple, you need to consider what this truly is. A thesis statement is an interesting thing to consider as it is part of the main idea of your essay. This should appear in your essay as a way to inform readers what you’re going to be discussing and explaining. It can be a single sentence statement, or it could be a couple of sentences. Your thesis topic needs to explain to the reader what you’re going to be proposing with your writing. Dividing The Thesis Statements The next thing that you need to know is that you are going to have to deal with two major statements. These are thesis options that will make or break your essay. This is an option that is going to help you gain the upper hand when writing. The first option is an informative thesis, which gives the reader a better idea of what you’re going to be writing about. The best way to do this is to write a cause and effect sentence. An example of this could be similar to this: To ride a skateboard, you first need to get a board, and then kick and push in one direction. This is not the only type of thesis that you are going to want to consider. There’s several other options that you need to know about. The second solution is known as a persuasive thesis. This is something that will help you create a reason why you’re trying to write your essay and why the premise is stated as you want it to be said. For instance, use a sentence similar to this: Skateboarding is the best type of sport, because it lets you be creative, and is easy to learn. As you can see, this option lets you create an opinion that you will then talk about in your essay. This is different than the informational solution, which lets you have a full narrative based on one statement. This is something that you will need to consider overall, as it is an important example as to how to divide thesis elements. This is an important thing to learn if you’re going to create a strong thesis overall. You may also review how to structure a PhD thesis. Style and Substance of Your Thesis If you’re going to create a good thesis, you’re going to need to either go with one point or several points. This is something that can be a matter of your own assignment. For instance, if your teacher is going to ask you to write an essay that is about one topic, and there’s one point that you need to make in a small essay, then you don’t need to have a list of topics. Instead, you’ll need to work with one overarching point into the paragraphs that you’re going to be creating. You’ll find that the length of your essay is going to mean a lot. An essay that is shorter than 5 pages, will ensure that you will not have to write about several different points. You’ll find that one topic will be easy to work with if you’re going to write five pages or under. Now, if you’re going to write a larger paper, you’re going to need to put in a lot of effort to create a serious push into your points. Your thesis will need a list of statements and topics because you’ll be writing an extensive amount of information about the topic. What To Look For In A Solid Thesis Your thesis statement has to have 3 major components. These are going to help you gain the upper hand moving forward. The length for instance, will be the first thing that you need to consider. Your sentence shouldn’t be too long. Anything longer than 30 words is too long, and anything less is ok, but you have to ensure you have a complete position. The position of your thesis also matters. This is something that you will need to write that has an opinion on the matter. You need to write as though you believe the statement on a small scale, to then discuss it on a larger scale. The last thing that you need to have is a moment of strength, meaning that your statement has to be fully realized and closed overall. What does a strong thesis look likeWell, here’s an example of what you can do. Skateboarding is a great sport because it’s fun to learn. In that sentence, you have an argument that answers itself in one sentence. Now, if you were to write an essay around that sentence, you could easily bring about several elements to discuss the question of â€Å"why†, which is why essays are written in academia and in professional settings. You may also like to review how to avoid plagiarism in an essay or dissertation Composing Thesis Statements Overall, when you’re thinking about writing an essay, make sure that you look into creating a simple way of describing arguments overall. What are you trying to explain with your essaySeriously, what is it that you want to conveyIf you consider this, you’ll be able to write a sentence that explains things with relative ease. This is a great option to consider. Direct your research towards the sentence of your thesis, and you will see a positive push forward, no doubt. If you are worried that you need to survive the uni, head over to our site and let our expert writers help you write a top class essay, on time and to the highest possible quality. How to cite How to Write a Thesis Statement (2018), Essay examples

The Importance Of Being Earnest Characters Essay Example For Students

The Importance Of Being Earnest Characters Essay Title: The Importance of Being EarnestAuthor: Oscar WildeSetting: Begins in a flat in London then proceeds to a manor house in the countryside in the late 1800s.Plot: Two men, John Jack Earnest Worthing and Algernon Moncrieff, use the deception a Bunbury that both their names were Ernest, in order to secure marriage to the women they love, Gwendolen Fairfax and Cecily Cardew. Then there is the ultimate unraveling of their lies, which still ends in their impending nuptials.Cast of Key CharactersJohn Jack Ernest Worthing;Bon-vivant; Jack to Algernon 2 Algernon is asking Jack what brought him to town. Jack has come to town to get away from his responsibilities in the country, his ward Cecily, and to see Gwendolen, whom he wishes to propose marriage. In order to do this he has committed the Bunbury that he has come to see his brother, Ernest, who doesnt exist. He wishes to enjoy the pleasures before attending to his guardian duties. Quote: When one is in town one amuses oneself. When one is in the country one amuses other people. It is excessively boring. Curmudgeon Jack to Algernon 3 Jack has come to propose to Gwendolen. Which is the express reason behind his lying about his name being Ernest. Algy feels that is business not pleasure. Jack thinks it is utterly unromantic. Algernon says he will forget about romance when he is married. Though Algy doesnt know it yet when he sees Cecily he will shed this view. Jack feels that the view Algernon has, others do also and that is what causes the dissolution process to be born. Jack is generalizing his cynical view of unromantic people. Quote: The divorce court was specially invented for people whose memories are so curiously constituted. Architect Jack to Algy 3 Algy has said it is distasteful the way Gwendolen and Jack flirt with each other. This prompts Jack to state his romantic intentions toward Gwendolen. Jack has a specific goal, which is to marry Gwendolen. This is his sole purpose for coming to town. Jack is so intent on marrying Gwendolen he has created a bunbury, the phantom brother Ernest, in order to see her. He also lies that his name is Ernest. Quote: I am in love with Gwendolen. I have come to town expressly to propose to her. Conniver Jack to Algernon 4 Algernon is trying to found why there is an inscription of the name Cecily on Jacks lighter. Jack creates the lie that Cecily is his aunt when in actuality she is his ward. The lie beings to unravel here because Algernon continues to question Jack. This is Jacks Bunbury to Algy and there are many more to come. Jack hopes that this lie will discourage any further pursuit of his true relation, guardian, to Cecily. Quote: Well if you want to know Cecily happens to be my aunt. Critic Jack to Algernon 6 Jack has been trying to satisfy Algys fanatic questioning for the explanation of the inscription on Jacks cigarette case. Jack has said that he is Ernest in town and Jack in the country. Jack is not named Ernest. It is a phantom brother he has invented. Jack is going to explain his reason for lying in order to come to town, but he doesnt believe Algernon has a somber personality to comprehend his reasons. Quote: My dear Algy, I dont know whether you will be able to understand my real motives. You are hardly serious enough. Martyr Jack to Algy 6 Algy has returned the cigarette case to Jack; now, he wishes to hear the reason Jack is Ernest in town and Jack in the country. .u45f32a61e11b97e873c951bdaab156b5 , .u45f32a61e11b97e873c951bdaab156b5 .postImageUrl , .u45f32a61e11b97e873c951bdaab156b5 .centered-text-area { min-height: 80px; position: relative; } .u45f32a61e11b97e873c951bdaab156b5 , .u45f32a61e11b97e873c951bdaab156b5:hover , .u45f32a61e11b97e873c951bdaab156b5:visited , .u45f32a61e11b97e873c951bdaab156b5:active { border:0!important; } .u45f32a61e11b97e873c951bdaab156b5 .clearfix:after { content: ""; display: table; clear: both; } .u45f32a61e11b97e873c951bdaab156b5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u45f32a61e11b97e873c951bdaab156b5:active , .u45f32a61e11b97e873c951bdaab156b5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u45f32a61e11b97e873c951bdaab156b5 .centered-text-area { width: 100%; position: relative ; } .u45f32a61e11b97e873c951bdaab156b5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u45f32a61e11b97e873c951bdaab156b5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u45f32a61e11b97e873c951bdaab156b5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u45f32a61e11b97e873c951bdaab156b5:hover .ctaButton { background-color: #34495E!important; } .u45f32a61e11b97e873c951bdaab156b5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u45f32a61e11b97e873c951bdaab156b5 .u45f32a61e11b97e873c951bdaab156b5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u45f32a61e11b97e873c951bdaab156b5:after { content: ""; display: block; clear: both; } READ: The Question Of Pure Optimism In Their Eyes Were W Essay Jack shows his bunbury to Algy. Jack is Cecilys guardian that is why he is Jack in the country. In order to come to town he has invented a wayward brother named Ernest. Jack explains his reasons for lying about who Cecily really is and who he is to Cecily. He is essentially her immediate forebear and must keep up social standards. It is his responsibility to guard against any degrading of her values. Jack makes sacrifices to be Cecilys protector. One of his sacrifices is that he must lie .